In August 2022 we started the development of the new website with online store for Mama Tierra. Since the purchase of products on the site was no longer working and therefore the association had no income from online sales, the online store had to become functional again as soon as possible.
Because different developers and agencies had previously worked on the website and could not continue working on it, Mama Tierra had to find a new web developer. In addition, since the old site had been implemented with a WordPress page builder and did not match the design already created, we decided to develop a custom WordPress theme and rebuild the CMS from scratch.
This resulted in over 20 static pages and a custom WooCommerce online store. The biggest challenge in implementing the website was the four different target groups. The site should address fashion interested customers, donors, B2B customers and volunteers at the same time. In mid-October, the multilingual website with donation functionality and personalized online store with different product variants was completed and is now live.
About Mama Tierra
Mama Tierra is a Swiss nonprofit organization that has been supporting indigenous peoples since 2015, with a focus on sustainability. Mama Tierra drives sustainable development and gender equality in Venezuela and Colombia through sustainable fashion and supports the local people and nature with various aid projects.
Technical implementation
WordPress with WooCommerce was chosen as the back-end for this project due to its extensive plugin offering, open-source approach, and high customizability. For this purpose, a custom WordPress theme was developed and thus the entire look and functionality was adapted to the use case of Mama Tierra.